Maureen's idea of the Internet experience is rather different. I especially liked this passage:“I’m a brand,” she said, every minute or so. “I’m always thinking of ways to promote my brand.” It was all brand, brand, brand, brand, brand.
The other thing she said that made my head swivel around uncomfortably was, “Get your message and repeat it OVER AND OVER. Just keep saying your message OVER AND OVER in the same way. Just tweet it and put it out on Facebook OVER AND OVER.”
and her accidental and apparently also approximative manifesto:My message [on how to do this internet thing] is always:
1. You should probably not be taking advice from me
2. Don’t write boring stuff
3. Have more fun online
4. The people online are real people and they matter
5. Please bring me a snack
There is usually a lot of emphasis on numbers one and five.
The internet is made of people. People matter. This includes you. Stop trying to sell everything about yourself to everyone. Don’t just hammer away and repeat and talk at people—talk TO people. It’s organic. Make stuff for the internet that matters to you, even if it seems stupid. Do it because it’s good and feels important. Put up more cat pictures. Make more songs. Show your doodles. Give things away and take things that are free. Look at what other people are doing, not to compete, imitate, or compare . . . but because you enjoy looking at the things other people make. Don’t shove yourself into that tiny, airless box called a brand—tiny, airless boxes are for trinkets and dead people.



Actually, the whole blog entry is pretty read-worthy: http://www.maureenjohnsonbooks.com/2010 ... manifesto/