Wages have stagnated against costs over the last 40 years, with wage growth falling to levels not seen since the Napoleonic wars. Household income has effectively flatlined since the end of the 1970s despite the increasing participation of women in the workplace, while household debt has increased seven-fold. Over the same period in economies embracing the globalising neoliberal model public services and social support programs have been subject to systematic disinvestment, social safeguards such as employment laws and directives on working conditions, and worker representation have been progressively deregulated away, and the tax burden has been shifted from the most to the least comfortably off.
As your article highlights, the power to make choices and effect change that impact what a Marxist would call the 'material conditions' of ordinary people does not lie with ordinary people themselves, and never has since economies began transitioning out of the feudal model with the rise of the European nation state from the 1600s onwards - despite the brief democratising shift in those power relations which organised labour movements brought about between the two great wars of the early 20C.
If this is, as you suggest, a matter of personal choice then we must look to those who are in a position to choose; to those who have the power and authority to effect real change, and then examine what changes they have and are bringing about.
So, who is making choices about the things impacting the actual material conditions of ordinary people, and how do you think that's working out?