Texas mattress shop closes over 'tasteless' 9/11 ad

[cronus]

http://www.bbc.co.uk/news/world-us-canada-37320239

Texas mattress shop closes over 'tasteless' 9/11 ad



A Texas mattress shop is to close after facing a backlash for a 9/11-themed advert described as "tasteless".
Miracle Mattress faced strong criticism after its "twin tower sale" offered every mattress sold on the anniversary of the attacks for the price of a smaller twin mattress.
In the clip, staff fall into two towers of mattress, knocking them over.

"We'll never forget," the presenter of the clip says in the now withdrawn advert.

Miracle Mattress owner Mike Bonanno said that "effective immediately, our Miracle Mattress store will be closed indefinitely", in a statement released on Friday.
"We will be silent through the 9/11 Anniversary to avoid any further distractions from a day of recognition and remembrance for the victims and their families."
In a letter published earlier, Mr Bonanno apologised, saying the video had been produced at the company's San Antonio office without permission from management.

"The video is tasteless and an affront to the men and women who lost their lives on 9/11. Furthermore, it disrespects the families who lost their loved ones and continue to struggle with the pain of this tragedy every day of their lives."
Twitter users criticised the company over the video. "This is absolutely sickening," said one. "You deserve to be out of business. End of story," said another.

(continued)

[NineBerry]

The PC brigade strikes again!

[Faithfree]

Too soon?

[laklak]

Should have shown a jumper and said "If he's landed on one of our mattresses he'd be here today!'

But yeah, not the smartest advertising move.

[rainbow]

If tastelessness were a crime in Merca then it'd have the highest prison population in the world.

[rachelbean]

I see what you did there