Firstly, you seem to want some other measure of success other than what is expected. The raising of an issue in the public mind IS a success in itself. Secondly, you seem qualified to call the campaign a failure based solely on your adverse opinion of it.
Ok - fair enough - I should have added the word 'risks', I cannot call it a certain failure and will fully accept that point, however, while I certainly take the Times with a pinch of salt - it is actually there and by your own standards all media is good media.
As to what difference it might make, de-labelling might make officialdom more likely to investigate things like the disappearance of "muslim" girls from schools, as detailed in this article. At the moment, it seems, this is not investigated too closely in the interests of "race relations".
Therefore you'd presumably argue that labelling re race is valid and the campaign has drawn an important distinction? Actually, I don't see how an ad campaign re children being unable to choose is more effective than the many campaigns re not abducting kids! It's a pure and blatant straw man to provide evidence for child abduction as my argument in no way rests on it not existing and yours in no way rests on it being the case. But I guess there's was a gaping hole and a linky plugged it.
I'm saying the campaign succeeded with you...
Eh? I already knew about children abducted for marriage, I already believe fervently that it's despotic, I'm also aware that while the world turns inside out to find a missing middle class kid, hundreds of kids in care go missing year after year with NO media attention, less than the abducted child brides get by a long way. I write regularly to the Children's Commissioner, I've never had a response but I write and rewrite - next it will be my MP, I ask why the 7 outcomes for adults includes being treated with dignity and respect where as the 5 outcomes for children doesn't. If the campaign was meant to make someone switch actions - I have not. What I do campaign over is unchanged by two happy looking kids and an utterly implausible suggestion, a song to the choir.
"Whatever it is, it spits and it goes 'WAAARGHHHHHHHH' - that's probably enough to suggest you shouldn't argue with it." Mousy.