Gillette. The new SJW?

[Hermit]

Three days ago Gillette, a subsidiary of Proctor & Gamble released a short film/ad focusing aspects of noxious masculinity, such as bullying and sexism. In those three days it attracted over 16 million views, almost 400k upvotes and more than twice as many downvotes. There are allegations of the company deleting unfavourable comments. Nevertheless, over 230,000 comments remain, and going by a few hundred I read, most of them are hysterical rants proving that manly men are at least as likely to become melting snowflakes as the "lefties" they accuse of doing just that.



The funny thing about this drama is that Gillette has not become a social justice warrior. It just knows where the most profit can be made. Trying to entice the male and female buyers of Schick razors to change over, perhaps.

[Sean Hayden]

I haven't heard about this. I'm going to watch the ad later. I bet it's harmless.

[Animavore]

I've written numerous times about the anti-PC brigade surpassing the people they complain about in terms of incessant whining as if their strategy to beat the "SJWs" is to cry louder and drown them out. Their noise is ever present on the webs from Reddit to IGN.

[Svartalf]

not watching that, an ad is an ad, even if it purports to be socially responsible.

[Animavore]

"Whoever fights monsters should see to it that in the process he does not become a monster. And when you look long into an abyss, the abyss also looks into you."

[tattuchu]

I've been hearing a lot about this recent Gillette ad but hadn't seen it until I watched it just now. I have tears streaming down my face. Jesus that's one powerful ad. In a good way.

[Animavore]

I haven't heard about this. I'm going to watch the ad later. I bet it's harmless.

It tells men not to be dicks to women and that it's up to good men to police the dicks among them.

It's a pretty positive message, being met with derision by a load of men who feel they are being attacked. I don't know why these guys think it's them they are talking about.

[tattuchu]

Yep. It's a message of hope, for the future, and of Gillette's tagline "The best a man can get" taking on an entirely new meaning.

[Jason]

[laklak]

Basically they're saying "Don't be a dickhead".

Good advice.

[Seabass]

I don't know why these guys think it's them they are talking about.

Yeah, that's the interesting part. My initial reaction to the video was that it's a bit sappy and corny and shamelessly pandering, but one has to wonder what the hell kind of person sees an anti-bullying/sexism ad and feels like they're being attacked...

[Sean Hayden]

It's a good ad.

[laklak]

Poor widdle twiggered snowfwakes. Jesus fucking christ, this is what we're reduced to, a major shitfest over a fucking razor commercial. Honestly, we need to take off and nuke the entire site from orbit.

[laklak]

The best a man can get....

[Cunt]

Those better be shaved!

(I don't remember those members of blueman group...)