All it takes to reduce support for housing assistance among Donald Trump supporters is exposure to an image of a black man.
That’s the takeaway from
a new study by researchers Matthew Luttig, Christopher Federico, and Howard Lavine, set to be published in
Research & Politics. In a randomized survey experiment, the trio of researchers exposed respondents to images of either a white or black man. They found that when exposed to the image of a black man, white Trump supporters were less likely to back a federal mortgage aid program. Favorability toward Trump was a key measure for how strong this effect was.
The study is just the latest to show that racial attitudes are a powerful predictor for support for Trump — and the newest to suggest that such attitudes play a major role in Americans’ views toward public policy.
Previous studies have found that racial resentment was a
much stronger indicator of support for Trump than views about the economy. And
other research has shown that priming people to think about race can make them more conservative on a host of issues.
...
[The study authors] found that the image of a black man greatly impacted responses among Trump supporters. After they were exposed to the black racial cue, they were not only less supportive of housing assistance programs, but they also expressed higher levels of anger that some people receive government assistance and were more likely to say that individuals who receive assistance are to blame for their situation.
All of these findings were heightened with greater favorability for Trump. In fact, there was an opposite effect among respondents who reported the least favorability toward Trump: They were less likely to oppose housing assistance, get angry at the program, or blame the recipients of such programs for their situation when exposed to the black racial cue compared to the white racial cue. (Luttig told me that this is likely a result of racial progressives viewing black people as disadvantaged in America due to structural racism, therefore requiring more aid.)
In contrast, favorability toward Clinton did not significantly change respondents’ views on any of these issues when primed with racial cues.