An animal rights group has been branded "misogynistic" for using a sexually suggestive image of a woman in an anti-dairy products advert.
The People for the Ethical Treatment of Animals (Peta) ad is on a billboard outside Notts County FC's stadium.
Campaign group Resist Porn Culture said the poster was "sexist" and called for tighter regulations.
Peta said "there was no final word on what offends women" and women have written in to say they love the advert.
The Advertising Standards Authority (ASA) said it had received complaints and was considering an investigation.
'Subservient and brutalised'
Peta's billboard went up on Wednesday and immediately drew the attention of the Nottingham football club.
The club said it was due to be taken down but it was still up on Friday evening.
The poster shows a shocked woman with white liquid splashed over her face next to the words "some bodily fluids are bad for you".
Lisa Marie-Taylor, from Resist Porn Culture, said adverts of this kind were inspired by the pornography industry, which she said depicts women as "subservient and often brutalised beings".
She added: "Peta's sexist, misogynist adverts aim to be original and thought-provoking but they are neither.
(continued, human rights vs animal rights vs a nice cup of tea....)
